Sweetest Day is celebrated each year on the third Saturday of October. Although often thought of by many as a second Valentine’s Day, Sweetest Day is actually a day meant to celebrate all the people who make your life special. It’s an occasion to make someone happy, a chance to celebrate and give gifts to relatives, friends, and associates. Sweetest Day observance originated in Cleveland in 1922. Herbert Birch Kingston, a philanthropist and candy company employee wanted to bring happiness into the lives of orphans, shut-ins and others who were forgotten. With the help of friends, he began to distribute candy and small gifts to the underprivileged.
Primarily a regional observance celebrated in the Great Lakes region and the Northeast, Sweetest Day is gradually spreading to other areas of the country. People tend to take the Sweetest Day tradition with them when they move. Ohio is the top state for Sweetest Day sales, followed by Michigan and Illinois. Texas, California and Florida are among the top 10 states in sales.
No comments:
Post a Comment